Customer experience is at the center of everything we do

Toyota HK

As in-car gadgets have been getting more complex with new models, we aimed to keep one thing simple for vehicle owners – buying a Toyota. Focusing specifically on the web portal for the Hong Kong market, we had strict brand guidelines to adhere to. To ensure smooth functionality of the website, several optimisation tests were conducted at each stage of the process. In the end, it has been deemed a success – the sales figures exist to prove it.

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Design Experience

Design Thinking offers an even balance between creative and analytical methods. This combination motivates teams, coaches and project partners to define the problem and formulate the solution with a greater sense of adventure. Different perspectives and experiences consciously flow into the solution process. The solution space of design innovation opens at the crossroads of user wishes, feasibility and cost-effectiveness.

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